pets' lives saved since becoming no-kill in
January 2002

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Richmond SPCA

Humane Center

2519 Hermitage Road
Richmond, VA 23220

Adoption Hours
Mon. 12 p.m. to 5 p.m.
Tue. - Fri. 12 p.m. to 7 p.m.
Sat. 11 a.m. to 6 p.m.
Sun. 12 p.m. to 5 p.m.
Lora Robins Gift Shop Hours
Mon. 12 p.m. to 5 p.m.
Tue. - Fri. 12 p.m. to 7 p.m.
Sat. 11 a.m. to 6 p.m.
Sun. 12 p.m. to 5 p.m.

Donation Drop Off Hours
Mon. 8 a.m. to 5 p.m.
Tue. - Fri. 8 a.m. to 7 p.m.
Sat. 11 a.m. to 6 p.m.
Sun. 12 p.m. to 5 p.m.

Susan M. Markel
Veterinary Hospital

Mon. - Fri. 8 a.m. to 6 p.m.

Admissions Hours
Mon. - Fri. by appointment.

Administrative Hours
Mon. - Fri. 8 a.m. to 5 p.m.
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Dear Fellow Animal Lover:

An important new effort launched on September 24 called The Shelter Pet Project. This cooperative endeavor has the potential for saving the lives of many thousands of wonderful shelter animals and changing the approach of people in this country to the acquisition of new pets. The project is a very large advertising campaign with the goal of promoting the adoption of shelter pets so as to help this country become a no kill nation in the near future.

The campaign is focused on combating the inaccurate perception that persists among many people that there is something wrong or defective about animals in shelters. This perception is absolutely without foundation. It often remains unsaid – many people will not acknowledge that they would not consider adopting a shelter pet but, when it comes right down to it, they always obtain a new pet from a source other than a shelter. That encourages more breeding.

This is terribly frustrating to us. The pets awaiting adoption in most shelters are sweet, healthy and well behaved. Most of them, such as the ones at the Richmond SPCA, are well socialized, have already received all inoculations, are microchipped and have been spayed or neutered. Our top notch adoption staff can tell you much more about what to expect from the personality of each of the dogs and cats in our shelter than can any breeder or pet store.

Millions of wonderful dogs and cats die every year all over this country for the lack of a home. If even a small percentage of the people who acquire a new pet each year from a source other than a shelter were instead to adopt from a shelter, we could save the life of every single healthy shelter pet in this country. Instead, they die by the millions. It is a senseless tragedy.

The Shelter Pet Project is a cooperative effort of the Ad Council, the Humane Society of the United States and Maddie's Fund (which is a very generous supporter of the Richmond SPCA). The ads they have produced have begun to run on air and should be appearing very soon on local network affiliates as well as some cable channels. One focuses on a little dog that gets abandoned by his nasty owner on a dirt road and another focuses on a little Boston Terrier that becomes homeless when his owner is sent to prison for financial wrongdoing. The gist of the campaign is that pets land in shelters through no fault of their own, but instead because of human irresponsibility or circumstance. That is so true. You can get a preview of the two ads by going to www.theshelterpetproject.org.  

I hope that you will be on the look out for these ads. I hope so much that you will help to spread the word that the way to acquire a new pet for your family is to go to a shelter (and we would love for it to be the Richmond SPCA). I can promise you that there will be no compromise – not in terms of beauty or behavior or devotion or love. In fact, every time you look at that pet you got from a shelter, you will be able to not only feel love but also pride in having saved a life.


Robin Robertson Starr
Chief Executive Officer
Richmond SPCA

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