pets' lives saved since becoming no-kill in
January 2002

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Richmond SPCA

Humane Center

2519 Hermitage Road
Richmond, VA 23220

Adoption Hours
Mon. 12 p.m. to 5 p.m.
Tue. - Fri. 12 p.m. to 7 p.m.
Sat. 11 a.m. to 6 p.m.
Sun. 12 p.m. to 5 p.m.
Closed December 24-25.
Lora Robins Gift Shop Hours
Mon. 12 p.m. to 5 p.m.
Tue. - Fri. 12 p.m. to 7 p.m.
Sat. 11 a.m. to 6 p.m.
Sun. 12 p.m. to 5 p.m.
Closed December 24-25.

Donation Drop Off Hours
Mon. 8 a.m. to 5 p.m.
Tue. - Fri. 8 a.m. to 7 p.m.
Sat. 11 a.m. to 6 p.m.
Sun. 12 p.m. to 5 p.m.
Closed December 24-25.

Susan M. Markel
Veterinary Hospital

Mon. - Fri. 8 a.m. to 6 p.m.
Closed December 24-25.

Admissions Hours
Mon. - Fri. by appointment.
Closed December 24-25.

Administrative Hours
Mon. - Fri. 8 a.m. to 5 p.m.
Closed December 24-25.
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April 15, 2009

Dear Fellow Animal Lover:

On April 13, the Richmond SPCA lost a very important and deeply beloved leader, cheerleader and great friend with the passing of Bruce Brace. Bruce was a member of our Board of Directors and there has never been anyone who more deeply and sincerely internalized the mission of this organization than did Bruce. He loved animals, cared about their welfare and rejoiced in their companionship.

It is nearly impossible for any of us to believe that Bruce is gone since he was so full of life and energy that his presence lit up a room. Bruce was a very big guy and I always felt that his size symbolized the fact that Bruce possessed the biggest heart on the planet. Despite his size, nothing about Bruce was ever intimidating. He made everyone on our staff and Board feel comfortable and joyous in his presence.

Bruce was the President of Starboard Group which owns many of the Wendy’s in Central Virginia. He made many off-site adoption events possible for us at Wendy’s locations and he came up with our highly successful key tag promotion last year. Through the generosity of Starboard Group and Bruce, Wendy’s and the Richmond SPCA sold nearly 30,000 key tags in early 2009 for a dollar each with the proceeds going to the care of our animals. A key tag allowed the purchaser to get a free Junior Frosty with every purchase at one of Starboard’s Wendy’s Restaurants for the remainder of 2009. The sales of the key tags went incredibly fast which was not surprising since it was a wonderful way to support the Richmond SPCA and a great deal too. Bruce was thrilled with the success of the program and could not wait to do it bigger and better next year.

Although he was the President of his company, Bruce was a person of simple and unassuming character. He was delighted to set up the Frosty machine at all of our events and took great pleasure in dispensing Frostys to everyone there. The popular flavor was always chocolate, and Bruce and I had great fun discussing our shared amazement that more people did not recognize that vanilla Frostys were actually superior to chocolate ones. I never had a conversation with Bruce that I did not enjoy.

Bruce’s obituary was brief and modest just as you would expect. It referred to his job, his role on our Board of Directors and his family whom he loved so much. But, every one who knew Bruce knew him to be a man of remarkable compassion, generosity, intelligence and integrity. When someone as fine as he was leaves us, your first thought is bound to be what a lesser place this world is for his loss. But, I believe that the better way of looking at it is how much better a place this world is, and how much better we are as people, for his influence. Bruce provided us with a wonderful example of how to live and how to treat other people and animals.

The Richmond SPCA will honor Bruce Brace and his leadership of and generosity to this organization by dedicating a living room in our adoption center to his memory. He was taken from us and from his family much too soon. While I am proud that our humane center will hold a lasting tribute to him, I know that Bruce’s view would be that the best way to honor him is to do all you can to help and protect the animals he loved so much.


Robin Robertson Starr
Chief Executive Officer
Richmond SPCA

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