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Richmond SPCA

Robins-Starr
Humane Center

2519 Hermitage Road
Richmond, VA 23220
804-521-1300

Closed Sunday, Sept. 30

Adoption Hours
Mon. 12 p.m. to 5 p.m.
Tue. - Fri. 12 p.m. to 7 p.m.
Sat. 11 a.m. to 6 p.m.
Sun. 12 p.m. to 5 p.m.
 
Lora Robins Gift Shop Hours
Mon. 12 p.m. to 5 p.m.
Tue. - Fri. 12 p.m. to 7 p.m.
Sat. 11 a.m. to 6 p.m.
Sun. 12 p.m. to 5 p.m.

Donation Drop Off Hours
Mon. 8 a.m. to 5 p.m.
Tue. - Fri. 8 a.m. to 7 p.m.
Sat. 11 a.m. to 6 p.m.
Sun. 12 p.m. to 5 p.m.

Susan M. Markel
Veterinary Hospital

Mon. - Fri. 8 a.m. to 6 p.m.

Admissions Hours
Mon. - Fri. by appointment.

Administrative Hours
Mon. - Fri. 8 a.m. to 5 p.m.
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Charity Navigator: Four Star Charity

FOR IMMEDIATE RELEASE

Oct. 17, 2007
Contact: Tabitha Hanes, community relations manager

office: (804) 521-1319, mobile: (804) 615-0089

At Richmond SPCA messages of humane education delivered with character

Richmond, VA (October 16, 2007) The fluffy, snuggly, canine types are nothing new to the Richmond SPCA’s Robins-Starr Humane Center. However the center’s newest resident stands out in that he’s over 5 feet tall and walks on his hind legs.

Meet Waggles, a costumed character who resides at Waggles’ World, a place where kids and adults can participate in fun activities centered around humane education. Waggles role is a core component of the Richmond SPCA’s mission to “provide services that promote responsible pet ownership and humane attitudes toward all life.”

The grand opening of Waggles’ World has been marked by the launch of a new kid-focused section of the Richmond SPCA Web site www.richmondspca.org/waggles as well as a week’s worth of special activities ending Saturday, Oct. 20. Saturday’s schedule begins at 9:30 a.m. with carnival games, followed by an opportunity to meet the Richmond SPCA mascot, craft time, agility and tricks demo, and a behind the scenes tour of the Richmond SPCA. Waggles will make appearances throughout the morning to meet kids and invite them to join the Waggles’ World Club for special gifts and privileges.

“I know Waggles looks forward to meeting lots and lots of animal-loving children during the week ahead,” said Sarah Babcock, chief of education and training. “We’ve already seen that most kids are eager to meet Waggles, and we hope that means they’ll also be receptive to his educational purpose.”

The concept for Waggles was developed through pro bono creative services from Barber Martin Advertising. This is the fourth campaign that the agency has provided to the local non-profit humane organization. Previous pro bono work has included a spay/neuter campaign that resulted in triple call volume for the Richmond SPCA’s free and low-cost spay/neuter clinic. Their creative work for the Exploratorium campaign was anything but typical, delivering a distinctive way to engage children.

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The Richmond SPCA is a no-kill humane society dedicated to the principle that every life is precious. The non-profit organization saves the lives of more than 3,000 homeless animals each year. As a national leader in humane care and education, the Richmond SPCA is aggressively tackling the problem of pet overpopulation through education, adoption, rehabilitation and sterilization. For more information, please visit www.richmondspca.org.